Wednesday, July 18, 2007

How Do You Monitize Facebook?


I had dinner with my friend David Henderson, VP of bizdev at SocialMedia this week and I asked him the question: how the hell do you make money doing apps on Facebook???

He actually has an answer. Several actually. I found myself nodding and going.. huh.. yea. Why didn't I think of that.

Would being able to target the MySpace or Facebook demographic with a specific set of questions in a survey, and getting, say, 50,000 people to answer your survey in a few hours be useful? Yea... I think so. Valuable? You bet. Could they charge for that? Yep, big bucks.

They know how. And.. it's really simple. I'd suggest you check out their site or that you get with David directly if you want to know more. (and no, I'm not spelling it out and no, he didn't pimp me to do this. He has no idea I'm even writing this up).

He and Seth Goldstein had a grand slam with DoubleClick back in the late 90's and I think they might be moving along the same track again. Here's their quick take:

The Evolution of Social Media

1995 Netscape opened the Web

1996 DoubleClick Networked Advertising on it

1999 Yahoo! organized it

2003 Google searched it

2007 Facebook made it social

2007 SocialMedia Networked Engagement

They launched SocialMedia this week and he writes about it in his blog. Both are definitely worth checking out.

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