Yea, I said it. Non Profit local media.
I'm thinking of a mashup, maybe, of TinkerMill (our local makerspace-provides membership/volunteerism) crossed with NPR (provides individual sponsorship and business underwriting).
Why does this matter? Because our local news just no longer cuts it. It's not local, it's not community focused and it's gotten to the point where it's close to useless.
Yes, I'm aware that local news products meant to displace existing media has been tried before. Places like the for profit Backfence, funded with millions of dollars, failed. There are, of course, organizations that are trying to figure this out, but no real solutions seem to have come from it.
Those that are left, objectively, aren't doing a very good job of it. As an example: NPR and PBS. Both are very good at what they do, but, is there an NPR reporter in my home town? No. Have they done a story on my home town? The last one, I think, was in September of last year. PBS is the same, as are non profit newspaper entities like the Texas Tribune. Maybe there's a way to leverage them and help them, but they seem to have their hands pretty full right now just making sure they keep their existing funding.
The bottom line is when it comes to state wide coverage: not bad. Are they in the city council meetings in local municipalities? Do they show up at key football games of the local AAAA state champ high school teams? Are they at the school board meetings? Do they even know my town's got one of the best microbrewery networks in the country? No way.
I suspect that it's because it's generally been under the watchful eye of existing journalism types and non profit experts and has tended to repeat the mistakes of the old school models. Maybe a more local non profit tech focused alternative view can come up with a viable approach. Mix in the community operated/non profit aspect and it could work.
After creating the non profit 501(c)3 TinkerMill, and nurturing it, with a great group of co-founders, into being one of the more successful makerspaces in the country with almost 500 members and counting as of early 2017 with a self sustaining membership driven revenue and operations model that's bringing in six figures, more than enough to operate an exceptional space, all focused on our local community, and after having done a few other non-profity things as side projects over the last 25years, most of which did reasonably well, I have to wonder: Can we create a non profit community focused local newspaper/radio/TV replacement that's also better than being sucked in and consumed by Facebook and it's ilk?
I'm reasonably sure the answer is yes, but, can it be better than what's there now?
I'm also reasonably sure the answer to that is yes as well, but, I don't think we have the full model just yet.
What I really want to do is see if there's a way to replace, or at the very least, seriously augment, the existing local newspaper/radio/tv/social media realm.
In our city, we don't even have a local news radio station or a TV station and the newspaper is owned by a regional entity that's owned by a hedge fund out of New York City that's primary goal is to cut costs and provide the least possible service for the most possible money. They recently announced that they are moving the entire staff of the Longmont Times Call (about 22 people) out of Longmont to the offices in Boulder. So, they sit in another city and pump out 2, maybe 3 stories a day (sometimes less) and then reuse stories from other newspapers in the area they own. If you're working in an office half an hour away from the city you're 'covering', you simply cannot cover that city well. Not even kind of well. That's what we, and thousands of other cities across the world, are facing.
Our newspaper is no longer a local municipally focused news source, it's a slowly dying cash machine that's be squeezed dry for every cent of profit possible with no sense of what's important to the local community by these out of state hedge funds that own them.
The current for profit entities such as Facebook, or even smaller startups like NextDoor, which seems to be where many are getting their 'news' now, are a source readers should think long and hard about trusting; they're globally focused for profit companies who make their money off of your personal information, and part of the process is 'building a global newsroom run by robot editors and it's own readers'. It is, effectively, a blueprint for destroying journalism. 85% of the online ad dollars that once paid for your local newspaper to operate are now sucked up by two companies: Facebook and Google. Remember, if the product is "free", you are the product; they're selling your personal information in exchange for these ad dollars. The news they create? It's driven by an algorithm; not a human who really knows anything about your local community.
Even Google, with it's Google News product, an excellent source for news, has a 'local' section that's just using an algorithm to aggregate existing mostly for profit news sources that, also, don't really cover local news any more.
There's just not a recipe for an engaged and informed local community media outlet from any of the current for profit entities; at least, none that I can see.
I'm all for using algorithm's where it makes sense, but, I also think there's a very real need for local human curation of things that touch, well, local humans and the local community they live in. Most likely, it's a hybrid of both - human curation and smart/useful algorithm's - and driven at a local level, not by a huge 2 billion user silicon valley behemoth. We can get there, but, we're not there. Not just yet.
So, maybe, the answer is a non profit that's using humans and technology in smart ways that haven't been tried before at a local level.
Just for fun, I wrote up a quick one pager on what that might look like.
The Local News Network (LNN)
"No opinions, politics or religion; just the facts."
(a pipe dream maybe, but worth a shot)
(a pipe dream maybe, but worth a shot)
AREAS OF COVERAGE- FOCUSED ON A SPECIFIC MUNICIPALITY
- Economy & Business
- Energy & Environment
- Health & Human Services
- Law & Order
- Politics (without opinion)
- Race & Immigration
- Art and Music
- Human Interest Stories
PRODUCTS AND SERVICES (ideas only here, many many ways to approach this)
- An up to date website with all of the above areas of coverage.
- A weekly paper newspaper, effectively a 'snapshot' of the website printed on paper, distributed to news stands at key positions in town and through memberships. (this may be a really stupid idea, but it's worth investigating, if for no other reason than it's working in some places and it might be a good transitional mechanism for many people).
- A streaming and podcast driven radio station with member and volunteer provided content focused on local news and events. If possible, an LPFM (Low Power FM) radio station (depends on availability of licenses).
- A streaming and podcast driven video station with member and volunteer provided content using, mostly, YouTube initially and expanding to other platforms if needed. If possible, a low power broadcast TV station (depends on availability of licenses).
- Automated distribution to relevant social media platforms.
- Development of tools, both computer and mobile device oriented, that allow the simple and easy creation and operation of this local news network's content and distribution.
- Simple to use services like a small cheap radio streaming server that costs $150 in hardware and uses free opensource software and that you can set up on your desk and support 100's, potentially thousands, of listeners, simultaneously.
A non profit 501(c)3
Member's and volunteers provide the majority of content
A strong focus on curation (editorship) of existing available content and the new member/volunteer provided content
Use of existing platforms (exp: YouTube, TuneIn, WordPress) with the philosophy of 'don't reinvent what you don't have to'
LNN should focus on self-sustaining levels of funding from day one (i.e not depend on grants)
Membership by local residents and sponsorship by local businesses
Outside of the local municipality sponsorship and grant funding, mostly for startup costs
I've been thinking about this issue since the early 90's and quite honestly I'm not sure what the solution is or what the next steps really are. I am pretty sure that no one else has the answer either though. Maybe we just need to get it going here in my town and see what happens. I think it's time to start playing around more seriously with how we do this and one of the best ways to do that is to simply start.
Oddly, www.localnewsnetwork.org was actually available so, I just registered it. (no there's nothing there yet).
But, at least that's a start.