Monday, May 26, 2008

Powers of Ten

I first saw this film in 1988 when I was working at Apple. It was supposed to knock out our assumptions about how to think of scale and how to 'think different' in addressing new problems.



I know this is old hat for many of you (it's been around forever), but it's still worth watching every year or two just to put things into perspective.

Interestingly, the version we saw didn't say anywhere that it was made for IBM. This is the first time I've seen that bit of info. I'm betting, back then, when IBM was still a real competitor to Apple, we'd have seen it was originally made for IBM and either ignored it, or it would have scared the hell out of us.

Sometimes it's just better not to know.

No comments: