| THE FOLLOWING RELEASE MOVED OVER PR NEWSWIRE
ON MONDAY, JUNE 20, 1994 AT 7:56 AM, EST.
Apple Computer Launches eWorld,
Its New Online Community
CUPERTINO, Calif.--June 20, 1994--From today, traveling the
much discussed Information Superhighway could actually begin to
make sense for people who want to keep in touch, stay informed
and be entertained. Apple Computer, Inc. has launched eWorld
, its innovative, informative, powerful yet easy to use online
service which includes eWorld for
Macintosh and NewtonMail , eWorld's
messaging service for Newton . eWorld
for Macintosh is an 'online town square' which provides a global
electronic mail system together with news ,information and other
services from around 100 partners such as Reuters America Inc.,
Tribune Media Services, ZiffNet/Mac and Inc. Magazine Online.
Included with many Apple Macintosh computers shipped in the
US this summer, eWorld for
Macintosh software is also available to all US Macintosh users
by calling 1-800-775-4556. Apple intends to have eWorld
available globally this year, and to have a version for
DOS/Windows-based personal computers in 1995. NewtonMail, an eWorld
messaging service, is shipping on every Newton from Apple and
its licensees. Each eWorld account,
password and mailbox is the same across eWorld
for Macintosh, NewtonMail and subsequent versions (including eWorld
for Windows) giving true cross-platform integration.
NewtonMail is eWorld's messaging
service for Newton, built into every Newton MessagePad from
Apple its licensees. Specifically developed for Newton products,
NewtonMail allows subscribers to take advantage of eWorld's
powerful mail services and exchange text messages, ink and items
such as Notepad messages (including graphics), business cards
and calendar appointments with other Newton users. Just as with eWorld
for Macintosh, NewtonMail allows subscribers to easily exchange
text messages with Internet users as well as with subscribers to
other services accessible through the Internet.
"It's easy to become a part of eWorld
and once there, it's friendly and compelling," said Peter
Friedman, director and general manager, Apple Online Services.
"A variety of innovative publishers and service providers
have worked with us to create this informative and entertaining
online community. Joining the eWorld
community is like strolling to the main square of a small
university town. It's full of interesting people and has many
fascinating places to go."
The eWorld for Macintosh
community consists of an electronic neighborhood of buildings,
each representing a specific area of interest. Each building
contains a series of online publications from well known
publishers, containing valuable information along with
interactive conferences and discussion boards. For example, if a
person is starting a small business, they could browse through
the latest issue of magazines such as Inc. and Upside for ideas,
then explore an online publication called Working Solo--a
publication designed specifically for people working in small
businesses--and finally join in some online conversation with
other eWorld for Macintosh
subscribers with similar interests to share thoughts and
ideas--maybe making some useful contacts.
eWorld for Macintosh is also the
best place for Apple customers to get the most out of their
Macintosh, Newton or Workgroup Server, offering extensive
support and timely information. In addition to Apple, many key
industry publications, communities and services as well as
leading software and hardware vendors including Claris
Corporation, Supermac Technology, CE Software and Global Village
have their latest support and product information available on eWorld.
The Apple Customer Center contains a wealth of product
information, software updates and other resources directly from
Apple. Subscribers can also discuss issues and exchange opinions
with other Apple users and participate in dynamic, live
conferences with guests from Apple. The technical library used
by Apple's own support organization is available, along with
other technical information including comprehensive answers to
customers' frequently-asked questions. "We expect our
customers to find eWorld's Apple
Customer Center very valuable," said Jackie Whiting, vice
president Customer Services, Apple USA. "Nowhere else can
they get such a broad range of information and advice about how
to get the best out of our products. It's a powerful, flexible
and rich resource, which allows customers to keep in touch with
Apple wherever they are."
"The powerful publishing tools behind eWorld
will allow us to deliver a wide variety of content to eWorld
subscribers," said Michael A. Silver, vice president,
Editorial and Development of Tribune Media Services. "Not
only will they find the views of columnists such as Pat Buchanan
and Deborah Mathis on 'Voices & Views'--they can also keep
up with the latest in cooking tips and even create their own TV
viewing guide. Because it's so easy to navigate, eWorld
subscribers can quickly get to the wealth of information Tribune
Media Services is providing."
eWorld software will begin
shipping on Macintosh computers, including Power Macintosh and
PowerBook , this month and will also be available by contacting eWorld
at 1-800-775-4556 in the US. eWorld
for Macintosh software is also included with the new book
published by Hayden Books 'eWorld,
The Official Guide for Macintosh Users', written by Cary Lu and
John Milligan and available in major bookstores. The basic
monthly subscription to the service is $8.95, which includes two
free hours of evening or weekend usage. Each subsequent hour of
usage is $4.95. In the US and Canada only, there is an hourly
surcharge of $2.95 during business hours (6 a.m.---6 p.m. local
time). Access from outside the US carries a $7.95 per hour
surcharge (24 hours/day), but no business hour surcharge. There
is no extra charge for the use of the Internet mail gateway or
for 9600 baud access.
Headquartered in Cupertino, Calif., Apple Computer, Inc.
(NASDAQ: AAPL) develops, manufactures and markets computer
systems and services for use in business, education, the home,
science, engineering and government. A recognized pioneer and
innovator in the personal computer industry, Apple does business
in more than 120 countries.
Apple, the Apple logo, Macintosh, Newton, and PowerBook are
registered trademarks; and eWorld,
NewtonMail, MessagePad, and PowerMacintosh are trademarks of
Apple Computer, Inc. All other trademarks are owned by their
respective compaies. But the dream didn't last:
http://www.mac512.com/eworld.htm
Apple's eWorld
|
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Apple PR: Cupertino,
CA/Vienna, VA, March 7, 1996 -- America Online, Inc. and
Apple Computer, Inc. -- two companies most well-known
for the ease of use, innovation, intuition and
user-friendliness of their products -- have established
a strategic relationship focused on the distribution of
AOL to Apple customers and development of interactive
programming and content by Apple. The relationship
encompasses four initiatives. First, the companies have
joined together to offer AOL as the preferred online
service on targeted Apple computers in North America.
Second, the Companies plan to enhance the AOL service
offerings with Apple interactive, online programming.
Third, Apple announced that it intends to discontinue
its eWorld online service on March 31, 1996 and both
companies have agreed to provide easy access and
incentive for eWorld citizens to begin using AOL over
the next month. Lastly, America Online has renewed its
commitment for development and innovation to the
Macintosh platform with new refined client software and
complete World Wide Web integration. ... |
The Lost
Graphics Files- Revealed!
Here are some graphic files that we used to develop
the concepts behind the 'village' metaphor eWorld was based on.
Several styles were considered (as you can see) but the final one was
best described as 'a clean well lighted place' to go online.

<--The final we settled on



Following are several sketches we looked at as possible
idea's for the village metaphor.











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