Legalese a the end of your email? Think about getting rid of it.
I periodically get a sales solicitation from a company trying to sell us something. It's usually a cold call type email to see if we're interested in Indian software development services, CDN's or co-location services. These guys do one thing that really turns me off.
They put what looks like (but isn't) a legal contract (but it's just a legal sounding statement) at the end of their email signature. Like this one:
This e-mail is intended only for the person or entity to which it is addressed and may contain confidential or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
Hard to read isn't it? Small type, dim on the page.
Doesn't this bug you? Especially if it's from a smaller company (vs., say, AT&T).
Doesn't it make you slightly irritable? Make you think: why does this company put legal language in an initial solicitation email? Do they have so much business (or funding) their lawyers review how emails are signed?
And what's with 'this email is intended only for the person or entity to which it is addressed....'
I get it if the emails are legal discussions (such as two CEO's negotiating the sale of asset between companies). But an initial sales call email? I think: asinine.
I've decided that company's that open their initial contacts with me punctuating their emails with a slightly threatening piece of legalese at the end and that has the word 'prohibited' in it, anywhere, get's put on my SPAM list.