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Showing posts from August, 2007

Context and Editorial Perspective

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Kfir Pravda has a great post on content titled "Can Someone Please Create the HBO of Online Video"

Our CEO, Tom Keller, and I go back and forth on UGC vs. more professionally produced pro and semi pro content. I tend to lean toward UGC, he leans toward the pro stuff.

The more I use online video, the more I'm thinking Tom's right.

You could even say I'm doing a full circle in becoming a believer. Peter Gabriel just lead a $5M round for a music site called 'The Filter". His view is that there is so much stuff out there that people need editorial context to guide them.

This is something that swings back and forth. Back in the late 80s, I was saying the same thing when we did eWorld at Apple. I recruited Knight Ridder and The Washington Post newspapers (among many others) to create cache and draw people to our service. I spent a day at the post watching the paper 'being made' and decided it was a daily miracle that it actually got out each day (sooo…